This Is the Digital Front Door to Raleigh
Raleigh.com exists to make life in the Triangle more fun, more informed, and more connected. We help readers discover where to go, what to do, and who to support—all while championing the local businesses and creatives who make this city great.
More than 80% of surveyed subscribers have attended at least one event they discovered on Raleigh.com. If you care about smart, thoughtful brand marketing—and reaching 16,000+ highly active locals—let’s talk.
Giveaway Partnerships
Not every local business wants to spend on traditional advertising. In some cases, we can structure promotions around giveaways instead.
For example, instead of paying cash for several weeks of advertising, a business might provide a $500 gift card or experience that we promote to the Raleigh.com audience. We create the giveaway campaign, feature the business across our channels, and generate ongoing exposure and engagement throughout the promotion.
The only cost to your business is the gift card or item (it might even be an item you wanted to liquidate anyway).
If you’re interested in a giveaway partnership, contact our team at [email protected].
Demographic info
Real estate:
Our audience is interested in buying property. When asked if they’ll be buying a house in the Triangle in the next 12 months, about 5.7% of our list says “yes” and about 15% says “maybe.”
Household income:
16% of our audience has a household income of under $50,000
42% of our audience has a household income of $50,000–$99,999
22% of our audience has a household income of $100,000–$149,999
11% of our audience has a household income of $150,000–$199,999
6% of our audience has a household income of $200,000–$299,999
3% of our audience has a household income of $300,000 or more
Gender:
77% of our audience are female ← This is high, which is great for certain advertisers and not as great for others. We’re as transparent as possible, so we’re calling extra attention to it.
22% are male
1% are nonbinary
Age:
3% of our audience are 18–24 years old
9% are 25–34 years old
13% are 35–44 years old
17% are 45–54 years old
27% are 55–64 years old
24% are 65–74 years old
7% are 75+ years old
Kids:
76% of our audience do not have kids at home
6% have kids under 5 years old
7% have kids aged 5–12
11% have teenagers
Most advertisers judge a campaign by one number: did the reader click and buy, right then? But, while that is an important metric, it's rarely the whole story.
Newsletters build trust and awareness long before a reader is ready to act — and that's where the real value is.
Most readers don't buy (or book, or show up) the first time they see your business. That's normal — it's exactly what newsletter advertising is for.
A well-written sponsored feature in Raleigh.com puts your business in front of locals in a setting they already trust. When they're finally ready to decide, yours is the name they remember.
You inherit our readers' trust
Raleigh.com has spent years building trust with Triangle locals. When your business appears inside our newsletter, some of that trust transfers to you.
It reads like a recommendation
An email from a trusted source lands differently than a banner ad. A newsletter sits in a rare middle ground — more personal than social media, less transactional than a search ad.
No pressure, no pop-ups
Our readers open Raleigh.com because they want to — nobody's interrupted mid-scroll. That means your message lands as something useful, not intrusive. So by the time they’re searching for the "best ___ in Raleigh," your name is the one that feels familiar and trusted.
Familiarity builds over time
The more issues a reader sees your name in, the more likely they are to convert later — through search, a direct visit, or a retargeting ad.