Reach 10,000+ Active Raleigh Locals with Trusted, Authentic Marketing

Raleigh.com exists to make life in the Triangle more fun, more informed, and more connected. We help readers discover where to go, what to do, and who to support—all while championing the local businesses and creatives who make this city great. If you care about smart, thoughtful brand marketing—and reaching 10,000+ highly active locals—let’s talk.

Demographic info

Real estate:

Our audience is interested in buying property. When asked if they’ll be buying a house in the Triangle in the next 12 months, about 5.7% of our list says “yes” and about 15% says “maybe.”

Household income:

  • 16% of our audience has a household income of under $50,000

  • 42% of our audience has a household income of $50,000–$99,999

  • 22% of our audience has a household income of $100,000–$149,999

  • 11% of our audience has a household income of $150,000–$199,999

  • 6% of our audience has a household income of $200,000–$299,999

  • 3% of our audience has a household income of $300,000 or more

Gender:

  • 77% of our audience are female ← This is high, which is great for certain advertisers and not as great for others. We’re as transparent as possible, so we’re calling extra attention to it.

  • 22% are male

  • 1% are nonbinary

Age:

  • 3% of our audience are 18–24 years old

  • 9% are 25–34 years old

  • 13% are 35–44 years old

  • 17% are 45–54 years old

  • 27% are 55–64 years old

  • 24% are 65–74 years old

  • 7% are 75+ years old

Kids:

  • 76% of our audience do not have kids at home

  • 6% have kids under 5 years old

  • 7% have kids aged 5–12

  • 11% have teenagers