This Is the Digital Front Door to Raleigh

Raleigh.com exists to make life in the Triangle more fun, more informed, and more connected. We help readers discover where to go, what to do, and who to support—all while championing the local businesses and creatives who make this city great.

More than 80% of surveyed subscribers have attended at least one event they discovered on Raleigh.com. If you care about smart, thoughtful brand marketing—and reaching 16,000+ highly active locals—let’s talk.

Giveaway Partnerships

Not every local business wants to spend thousands of dollars on traditional advertising. In some cases, we can structure promotions around giveaways instead.

For example, instead of paying cash for several weeks of advertising, a business might provide a $500 gift card or experience that we promote to the Raleigh.com audience. We create the giveaway campaign, feature the business across our channels, and generate ongoing exposure and engagement throughout the promotion.

A restaurant might provide a “$500 gift card to a well-known local barbecue restaurant,” and that giveaway effectively becomes the advertising investment. Because the business is primarily parting with cost of goods rather than paying full retail advertising rates, this can be an extremely cost-effective way to build awareness, attract new customers, and generate local buzz.

If you’re interested in a giveaway partnership, contact our team at [email protected].

Demographic info

Real estate:

Our audience is interested in buying property. When asked if they’ll be buying a house in the Triangle in the next 12 months, about 5.7% of our list says “yes” and about 15% says “maybe.”

Household income:

  • 16% of our audience has a household income of under $50,000

  • 42% of our audience has a household income of $50,000–$99,999

  • 22% of our audience has a household income of $100,000–$149,999

  • 11% of our audience has a household income of $150,000–$199,999

  • 6% of our audience has a household income of $200,000–$299,999

  • 3% of our audience has a household income of $300,000 or more

Gender:

  • 77% of our audience are female ← This is high, which is great for certain advertisers and not as great for others. We’re as transparent as possible, so we’re calling extra attention to it.

  • 22% are male

  • 1% are nonbinary

Age:

  • 3% of our audience are 18–24 years old

  • 9% are 25–34 years old

  • 13% are 35–44 years old

  • 17% are 45–54 years old

  • 27% are 55–64 years old

  • 24% are 65–74 years old

  • 7% are 75+ years old

Kids:

  • 76% of our audience do not have kids at home

  • 6% have kids under 5 years old

  • 7% have kids aged 5–12

  • 11% have teenagers